You're not Pudsey! There's too many spots on your eyepatch and the arms are all wrong

Bit of a strange moment over here at North Watford Towers. On a bit of a shopping spree last night, and I picked up Asda's cheapest kitchen rolls- they feature teddy bears, alphabet bricks, that sort of thing. But when I got home Brother complained that I'd bought Children in Need kitchen towels.

The problem is, looking closely, the package does not mention Children in Need in any way. And looking closely, it looks a hell of a lot like Pudsey, but it's not quite.

They wouldn't rip off Pudsey would they?